Tin building
The Tin Building by Jean-Georges is a vibrant culinary destination in New York City, combining retail spaces, restaurants, and specialty shops under one cohesive brand experience. As part of the creative team, design and visual merchandising strategies focused on optimizing retail spaces by creating engaging display concepts that enhanced the customer journey while maintaining a consistent brand identity. Graphic design contributions included signage, menus, marketing materials, sketching, packaging, and labels, along with other visual elements that guided guests throughout the building. To support ongoing operations, systems and standard operating procedures were developed to streamline workflows across departments, ensuring consistency and efficiency in maintaining the brand’s standards.
